One Way to Beat Your Competition

With business competition on the rise in 2022, your business will have to invest more money to reach the right target audience, grab people’s attention and convey your message the right way.

In a recent survey of business owners 52% of them said they expect their Facebook ad budget to continue to increase this year.

That’s because Facebook and Instagram ads just work.

Your typical ad campaign will gain traction in only a few days, and it sometimes takes 7 days to exit the learning phase. That’s when the algorithm is learning who to show your ad to based on the audience criteria you’ve created in the ad. At about day 3, you’ll know if the audience you’ve set up will be producing results over the next couple of weeks.

You don’t have a lot of time to optimize that ad, so keep a close eye on your ads manager dashboard and make a few changes if need be on day 3 or 4. It’s critical to your success to be on top of the campaign performance.

What should you analyze in ads manager?

Your Results (are you getting actions, I.e. video views, link clicks, ads to cart etc.)

Your Reach ( how many people did you reach with this ad)

The cost per result ( how much is each action costing you in this campaign)

Where are the actions coming from ( men, women, country etc.)

It’s critical to watch the right KPI’s (key performance indicators) for the goal you choose in the campaign.

A main goal should be to get your business ready to use the powerful retargeting and lookalike audiences available in ads manager.

There are a lot more items to consider and if you don’t have the advance knowledge of running, optimizing and analyzing FB ads, you may not be seeing the best results for all your efforts.

Like I said earlier, budget is only one part of the equation. And… I’ve created a new Ideal Facebook and Instagram Ad Budget Cheatsheet. You can grab your FREE copy here ➡️ www.bit.ly/3KVVQVA.

I’ve been helping clients set up, run, manage, analyze, and optimize Facebook and Instagram Ads for a while now and would be happy to explore the options available to you to grow and expand your business using paid ads. Let’s plan on talking soon. https://carlenekelsey.as.me/ads